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its’ our story

its’our story

Welcome to eat beautiful, the fast food of the future, made with passion and pride since 1997.

50 Asian-inspired, lean & clean restaurant dishes, all under 500 calories, ready in heartbeat!

Julian Metcalfe opened Itsu as an informal Katien Japanese restaurant in Chelsea, London, having previously co-founded and built Pret A Manger into a global brand.

We have company owned venues and a grocery business supplying authentic miso soups, steamed gyoza & seaweed thins etc. to health food shops & supermarkets all over the U.K.

Fresh not fried is itsu’s mantra, we source the finest ingredients, we freshly prepare our food all day, every day.

The early years

The original Chelsea Itsu became a hit and won Time Out restaurant of the year. Five years later we opened our first take-away shop in Vogue house, headquarters of Conde Nast’s publishing empire. This little itsu boutique still thrives today.

The complex flavours, health benefits and sheer beauty of Asian cuisine captivated itsu’s pioneering management and it still does!


There are now over 70 itsu venues serving millions of people a year with light, calorie considered, nutritious dishes; eat-in & take away, early or late, Our New York itsu opens in the summer of 2018, a stone throw from Times Square.

Our crusade to build a sustainable business serving delicious, healthy fast food is gathering pace.

Thank you to all our partners and customers for making this dream a reality. We are eternally grateful to you.

The half price evening sale

The half price sale [every evening] is part of every itsu. We make our food fresh in every itsu. We like to start 100% fresh each day.

Amazing teams

Itsu has been voted as one of the UK’s coolest brands and in 2016 we won “best concept” at the Retailer of The Year awards, voted by senior executives from the industry itself. From our forward-thinking Academy team to our city + guilds accredited fish pros the itsu family tree gives our employees the chance to get on. In 2017, our amazing people team won the CIPD award for “HR team of the year”. Apply now at

Volleyball partnership

itsu are the proud partners of the Volleyball England Beach Tour. Butterfly light, eat beautiful food helps support the healthy and active lifestyle of England’s beach volleyball athletes.

itsu [grocery]

itsu [grocery] is an important part of itsu. We develop products and partnerships with inspirational food manufacturers all over the Far East. You can find itsu [grocery] products in many supermarkets and health food shops, see here:

Pink Ribbon Foundation

We’re proud supporters of the Pink Ribbon Foundation… You’ll find change boxes in front of the tills in all our stores. You’ll also find Ty Nant water for sale in store. The Ty Nant special ice-like PET bottles with Pink caps and Pink labels support the Pink Ribbon Foundation as well. Drink Pink. Find out more about our dedicated charity and how you can join in the fight against breast cancer here: